What is intuitive design (ID)?
In a broad sense, intuitive design is the process of designing websites and applications that are user-friendly. This is accomplished by conducting user research that leads to the identification of existing stereotypes and expectations. Designers then have to take into account these expectations and stereotypes to design an interface that is personalised to the experience of the user. This is done by creating a clear path for the users to use.
To accomplish this, it is essential that the UI be designed in a manner that all information and tasks can be easily accessed without having to navigate through a maze of menus. This is done by placing important elements on the screen that are connected to one another and by providing feedback when the user is performing an action. This will allow them to avoid mistakes and give an understanding of how the product works.
User experience (UX) thus, is crucial for an intuitive design. Users will be less likely to purchase an item if it doesn’t match their mental model of the user interface. This could cause a negative impression about your brand.
You can improve the usability of your product by conducting user research and in-app surveys. This will allow you to collect both quantitative and qualitative data that will tell you how to make your product more user-friendly and easy to use. This will ultimately lead to an increase in customer satisfaction as well as conversion rates.