Mission
The goal of this research is to evaluate just how “mommy fans” affect the current designs off parasocial matchmaking ranging from admirers and you will idols in order to gain better information on the motivations hidden the fresh purchase of idol dolls. In addition, from the for instance the experiences and you will point of views regarding male idol admirers, the analysis seeks to help you broaden the new knowledge of fan behavior and you may enhance understanding of brand new motives riding idol-toy use indonesiska sexig het tjej.
Design/methodology/means
Providing idol-doll consumers due to the fact browse things, this research conducted textual investigation and in-breadth interviews to explore fans’ motivations for buying idol dolls.
Findings
Idol toy commands was driven because of the psychological attachment, such as for instance certainly one of mother admirers whom seek to introduce a feeling of control and keep a mother–child relationship. While doing so, purchasing idol dolls may act as a beneficial disguise getting girlfriend fans to hide its personal aspirations about their idols. Additionally, idol dolls act as semiotic identifiers, attracting such-oriented admirers and you may wearing area identification. It should be detailed one to male idol admirers, that are noticed deviant regarding male normative, deal with scrutiny within the women-ruled groups, needing further evidence of credibility.
Standard ramifications
This research encourages understanding the motives about idol-toy sales and will let advertisers for the providing for the mental demands out of admirers, particularly mother fans, by developing and you will sales dolls one to resonate and their desired sense out-of connection.
Social effects
Of the recognizing and you will emphasizing the good aspects of enthusiast activities, this research causes brand new ongoing procedure of de–demonization and normalization regarding fandom. Additionally, this study in addition to tries so you can contribute to a very complete knowledge of your own struggles and you can mental needs of your Chinese young generation.
Originality/worthy of
This study explores the fresh new below-researched mother-partner group’s psychological requires and their reasons of getting idol-dolls. What’s more, it recognizes the new distinct perspectives and you may feel away from men idol fans, providing a new and novel thoughts with the idol-toy use.
step one Addition
” tabindex=”0″> centered on celebrities’ styles were offered because a new mode having Chinese fans to share with you the strong love because of their beloved idols, resulting in the production of a new Chinese fandom society. Towards Weibo (probably one of the most well-known social networking platforms during the China), the web community having idol-doll-founders, customers, and idol fans now has collected over 460,000 supporters and that’s highly female-ruled. With this program, it is common for fans, that has an enormous distinctive line of idol dolls, to create lovable photographs and show the enjoy within the putting on a costume and you can implementing make-up to their “infants.” According to newest individual report, among idol-toy professionals, the brand new blog post-2000 age group stands for the best proportion, reaching 43 %, followed by the brand new post-1995 age bracket positions next, which have a percentage within 26 % (“2021 Pure cotton Doll Members Insight Declaration” 2021). Ergo, Generation Z, someone, anyone created involving the later 1990s and also the early 2010s (Priporas mais aussi al. 2020), definitely activates which have idol-toy instructions because of entertaining social network platforms.
Regarding point in time off participatory fandom and you will partner discount, fans’ use choice in addition to their recognized relationship with idols have become victims of academic research. The way fans get in touch with celebs could have been defined as parasocial interaction-brand new nonreciprocal, imaginary communications between fans and you can news personae (Liebers and Schramm 2019; Yan and you can Yang 2021). In recent years, fans earnestly stepping into the new parasocial dating dream regarding a virtually kinship that have idols, providing they could handle, or at least keeps an evident level of affect their idols. Into Chinese social network, there is certainly a pattern in which fans, specifically female, relate to by themselves once the idols’ parents, aunts, or siblings. If you are early in the day studies have extensively tested parasocial relationships considering heterosexual norms and you will fans’ intimate fantasies about idols (we.e., “girlfriend/spouse admirers” of idols), nothing has been recognized on the “mom admirers”,“Mommy admirers,” relate to admirers (generally feminine fans) who are co-cultivating idols/celebrities since their elder feminine family unit members. People say on their own since mom of your idol and are also indulgent in order to idols, delivering all of them once the attractive, simple high school students who require its extra care (Yan and Yang 2021).