The normative approach to creativity in the American business world is to “think outside the box,” urging managers to brainstorm freely in the hopes of coming up with a revolutionary idea, often in the midst of crisis. While this is a good strategy occasionally, it’s a solution to a specific problem that does nothing to inspire creativity more generally.
Inside the Box by Drew Boyd and Jacob Goldenberg shows that we can be more creative, not less so – when we think outside of the realm of our experience. They employ a set of templates to channel the creative process. Based on research that discovered some common patterns in innovative solutions, this counterintuitive and highly effective method website insidetheboxinnovation.com of creativity shows how companies and individuals can become, practically, functionally creative.
From the Publisher:
Every teacher faces challenges ranging from budgets that are strained to curriculums that are predetermined to mandatory assessments that are one size can fit all. George Couros, Katie Novak and others show in this book that these limitations don’t have to hinder meaningful and purposeful education.