In the world of digital business protecting sensitive information from cyber-attacks and data breaches is among the most difficult tasks to be faced by businesses. The use of virtual private networks (VPNs) is an effective tool in this endeavor. A VPN protects data by encrypting and hiding it from hackers through tunneling processes.
It is ideal for a company to develop a robust cybersecurity strategy and response plan prior an incident. However, even the most robust security measures could be compromised through human error or external threats, such as hackers. In addition, a lot of organizations have a legal obligation to safeguard the privacy of their customers’ personal data. Therefore, the need for robust data security and protection is essential.
A VPN protects data by encrypting it, rendering it inaccessible to anyone who does not have the encryption key. This protects against hackers that spy on user activity. The use of encryption also ensures that privacy of employees is protected when working remotely. This is because, when an employee connects to a public Wi-Fi connection and connects to it, the connection is encrypted by the VPN. This prevents an attacker from accessing personal information of the employee or from committing fraud.
A VPN can also block price discrimination, as in other tracking. For instance, if a company recognizes that you frequently buy products, they could give that information to the manufacturer, who can then use it to increase your prices. A VPN can stop this from happening because it could replace the IP address of a user by that of another server.